Aviva First-Half Operating Profit Jumps 24% as Direct Line Deal Boosts Growth 
Wall Street Hits Record High as Softer Inflation Data Eases Fed Rate Hike Fears 
Thousands of satellites are due to burn up in the atmosphere every year – damaging the ozone layer and changing the climate 
Anthropic Signs $9.1B AI Data Center Deal With Riot Platforms 
European Stocks Steady as U.S.-Iran War, Euro Zone Data Keep Investors Cautious 
France Inflation Rises 2.4% in July as Consumer Prices Increase 
LA fires: Long-term exposure to wildfire smoke is poorly understood − and a growing risk 
GesiaPlatform Launches Carbon-Neutral Lifestyle App ‘Net Zero Heroes’ 
Australia’s Corporate Leaders Face Parliament Over KPMG Client Data Scandal 
How to support someone who is grieving: five research-backed strategies 
Ukraine minerals deal: the idea that natural resource extraction can build peace has been around for decades 
How ongoing deforestation is rooted in colonialism and its management practices 
ASX Faces Legal Action Over Failed Blockchain CHESS Project 
Maersk Raises 2026 Earnings Outlook as Shipping Profits Beat Expectations 
Gold Prices Retreat From Two-Month High as Softer Inflation Eases Fed Rate Hike Bets 
Add as a preferred source on Google
H&M is aiming to push the fashion industry towards more sustainable methods of consumption through its Innovation Stories initiative, where it has released its latest collection.
The collection exists in a ‘phygital’ format dubbed the ‘Metaverse Design Story,’ with both ready-to-wear menswear and womenswear collections. It is available to purchase, rent, and own as digital assets, which are set to launch on December 8.
The physical assets include evening wear styles, such as corset-waisted dresses, metallic sandals, and beaded bomber jackets.
There are five augmented reality (AR) filters accessible via its app that complete the line.
According to the fashion retailer, it has several pieces featuring recycled polyester fibers made entirely out of old garments and textile waste collected through H&M’s in-store garment-collection program.
The AR lens, created in collaboration with the Institute of Digital Fashion and powered by Snap, enables users to visually try on the items to combine the real world with the virtual one.
Customers may now experience the collection in addition to the collections through an interactive metaverse realm that celebrates the items created specifically for the line and the potential of the future of digitalization.
