‘Assassin’s Creed’ Film Updates: Ubisoft Wants Adaptation to Appeal to All Audiences, Aims to Create Top-Quality Content

‘Assassin’s Creed’ film will not just be a marketing strategy for Ubisoft. The company aims to create a top-quality film that appeals to all audiences.

According to an article on MCV, Ubisoft’s Alain Corre previously admitted that the company’s intent in making live-action full-feature films doesn’t lie in making profits but more of a marketing strategy for the brand.

Corre said, “We are not going to earn a lot of money from it… It is a lot more a marketing thing, it is also good for the image of the brand. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin’s Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin’s Creed games.”

However, Ubisoft clarified in a new statement that although a film would help boost the brand’s marketing, its main objective was to create a great quality film. The company stated, "Ubisoft's core vision is to create top quality entertainment and experiences. For the Assassin’s Creed film, we have worked closely with our partners at New Regency and 20th Century Fox as well as the talented cast and production team from the very beginning to ensure we deliver a quality experience to our fans. We strongly believe the Assassin’s Creed brand has this cross-over appeal that will please both video games fans and movie goers."

The original award-winning stealth video game series currently consists of nine main games as well as numerous spin-offs, short films, and novelizations. The franchise was developed mainly by Ubisoft Montreal and published by Ubisoft. The games have appeared on various platforms including PlayStation, Xbox, OS X, and Microsoft Windows.

According to another article on GameSpot, Ubisoft's head of content for ‘Assassin's Creed’ Azaizia Aymar said that they are pushing for a good film adaptation by appealing to all kinds of audiences while sticking with the canon of the original games.

Aymar said, "What we're trying to do is make sure the [Assassin's Creed] DNA is respected… We want everything to feel legit. As you saw with the trailer, we think that part of the job has been done in a really nice way at the moment."

He said, "The idea was if someone knows the franchise, we want them to see all the references and all the characters they love, but a newcomer should be able to get into the experience without feeling overwhelmed by all the information… What we've been trying to do for years is avoid too many self-references. We kind of did the exact same thing with the movie. It has a nice balance of getting a really strong story with a new perspective."

‘Assassin’s Creed’ is an upcoming action-adventure and science-fiction film scheduled to be released on December 21, 2016. It is directed by Justin Kurzel and written by Bill Collage, Adam Cooper, and Michael Lesslie. It stars Michael Fassbender, Marion Cotillard, Jeremy Irons, Ariane Labed, and Brendan Gleeson among others.