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The Armani Group is pioneering sustainable cotton production via a novel agroforestry plantation in southern Italy, marking a significant stride in the fashion industry's push for enhanced environmental responsibility and traceability.
The luxury fashion house said cotton planting started last month on over a hectare of land in the southern region of Apulia. Armani will expand the plantation to five hectares. Agroforestry is a land-use system that plants trees in and around crop and pastureland.
The farm will be among the first field experiments testing agroforestry cotton with alternative tree species and regenerative practices in Europe. It is operated in collaboration with the Circular Bioeconomy Alliance and the Sustainable Markets Initiative's (SMI) Fashion Task Force, both founded by King Charles.
The project's aim is to demonstrate how to enhance water savings, soil fertility, landscape diversity, and biodiversity-related ecosystem services while producing low-carbon cotton by using agroforestry systems. This innovative strategy addresses the growing worldwide consumer demand for sustainable fashion while providing resource safety, traceability, and robust value chains.
According to Giorgio Armani, we cannot ignore that the textile industry is among the industries with the greatest impact on the planet.
He added that actively participating in agroforestry and regenerative cotton development, especially in Italy, is crucial and impacts local communities.
The Armani Group is also using QR codes that enable a thorough description of the garment's production and its many sustainable credentials and certifications as part of its "digital passport." The Armani Group's participation in the SMI Fashion Task Force has made it possible for such technology to be developed.
Moreover, the company is engaging with local communities to protect biodiversity and combat climate change. These initiatives will ensure that Armani Group continues to produce quality fashion without compromising its commitment to sustainability.
Armani, Gucci, and Yves Saint Laurent owner Kering are pledging cuts to greenhouse gas emissions. The EU governments have agreed to ban the destruction of unsold textiles.
