Apple’s New Hire Hints At Global Content Empire Ambitions

Apple just hired someone to be the boss of its Apple Music service and the move has ignited a firestorm of speculations with regards to the company’s content ambitions. Oliver Schusser is now officially the person to handle one of the Cupertino firm’s fastest-rising platforms, with Apple Music recently surpassing 40 million subscribers. Giving Schusser the reins is basically hinting at Apple’s global content empire ambitions.

Now that Apple’s music streaming service is officially a big hit in the US, it’s expected to turn its eyes on the global market and hiring Schusser is indicative of this move, Variety reports. He has been responsible for pushing a lot of the company’s services worldwide iTunes and iBooks.

As a result of this new development, Schusser will apparently need to move from his base in London and come to California. He will apparently be splitting his time between Apple's offices in Apple Park and Culver City.

With regards to how this will affect the company’s goals moving forward, Schusser’s role in the acquisition of the music-recognition app Shazam is indicative of huge things to come. Combined with Apple’s reported ambitions with regards to producing original content, speculations with regards to a big push in the direction of music and movies are swirling, CNBC reports.

Schusser can basically be the one person to take all of the isolated divisions of Apple’s entertainment platforms and create a global empire. Users will presumably be able to listen to music, watch movies and TV programs that are both original and licensed, and use Apple’s AI services all in one place.

More acquisitions of technology startups are also expected, which could potentially lead to even bigger services that Apple could offer. Apple Music actually started after the acquisition of Beats Music, and now it’s one the company’s fastest-growing moneymakers. The trend is certainly there.