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Apple has announced a limited-time promotional campaign in China, offering discounts of up to 1,000 yuan (approximately $143.60) on selected products, including iPhones, Macs, iPads, and Apple Watches. According to information published on Apple’s official China website, the promotion will run from January 24 to January 27, targeting consumers ahead of the Lunar New Year shopping season, one of the most important retail periods in the country.
The Apple China discount applies to designated models rather than the company’s entire product lineup. While specific devices included in the promotion vary, the company has confirmed that its newest flagship smartphone, the iPhone 17, will not be part of the offer. This exclusion highlights Apple’s strategy of protecting the premium pricing of its latest releases while using discounts to stimulate demand for earlier-generation products.
This promotional move comes as competition in the Chinese smartphone and consumer electronics market continues to intensify. Domestic brands have been aggressively rolling out price cuts and special offers, particularly during major shopping festivals and holidays. By introducing limited-time discounts on popular Apple devices, the company aims to maintain consumer interest and strengthen its market position in China.
The timing of the promotion is also significant. With consumers traditionally increasing spending ahead of the Lunar New Year, Apple’s short-term sale could attract shoppers looking to upgrade devices or purchase high-end electronics as gifts. Discounts on products such as iPhones, MacBooks, iPads, and Apple Watches may appeal to a wide range of buyers, from students and professionals to tech enthusiasts.
Although the iPhone 17 is excluded, the promotion still covers a broad selection of Apple hardware, making it an attractive opportunity for consumers seeking Apple products at reduced prices. As Apple continues to navigate shifting market dynamics in China, targeted discount campaigns like this one demonstrate its effort to balance brand value with competitive pricing.
Shoppers interested in the Apple China promotion are encouraged to check Apple’s official website for specific eligibility details and product availability during the January 24–27 sales period.
