Adidas to launch its first label in 50 years

Adidas will launch Adidas Sportwear, in partnership with producer and style icon Jenna Ortega, later this month as its first brand-new label in five decades.

To commemorate the label’s debut, Adidas will showcase the Tiro Suit Collection and the Avryn sneakers, which are made of recycled materials.

The new line aims to elevate the wearer’s everyday appearance with a selection of modern fits featuring performance technology to bring the same level of comfort and assurance to everyday life, according to Jasmin Bynoe, senior designer of Adidas Sportswear.

She added that the new label will offer a range of pieces that can be used as a blank canvas for each wearer to pair and style as they see fit.

By incorporating specific cutlines, colorways, and stripped-back design details, the collection works “no matter what the wearer’s day looks like.”

Other Adidas partners will join in the campaign including football player Son Heung-min, professional basketball player Trae Young, football player Mary Fowler, and gamer Carolina Voltan.