Adidas is tweaking its iconic Adi emblem by ditching the word "Adidas" that accompanies the three stripes, and by making the stripes a little closer to one another, though not noticeably.
The new insignia is expected to be used on football shirts after images of the official 2022 Qatar World Cup kits were leaked on the internet.
The new logo, now used by the Adidas app, is beginning to appear in plenty of teased images.
Adidas makes kits for dozens of soccer teams globally, with Manchester United, Real Madrid Arsenal, Bayern Munich, and Juventus, their biggest five clients.
Such popular teams as Ajax, Boca Juniors, Celtic, and Leicester City also tapped Adidas to create their shirts.
The current Adi emblem, which consists of three stripes arranged a bit like a mountain range, was first brought in 1991.
Some have speculated that 2022-23 will be the last season with that logo.
Before that, Adidas was known for its 'trifoil' logo, the first to introduce the three stripes, which still adorns a number of its products.


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