Adidas is tweaking its iconic Adi emblem by ditching the word "Adidas" that accompanies the three stripes, and by making the stripes a little closer to one another, though not noticeably.
The new insignia is expected to be used on football shirts after images of the official 2022 Qatar World Cup kits were leaked on the internet.
The new logo, now used by the Adidas app, is beginning to appear in plenty of teased images.
Adidas makes kits for dozens of soccer teams globally, with Manchester United, Real Madrid Arsenal, Bayern Munich, and Juventus, their biggest five clients.
Such popular teams as Ajax, Boca Juniors, Celtic, and Leicester City also tapped Adidas to create their shirts.
The current Adi emblem, which consists of three stripes arranged a bit like a mountain range, was first brought in 1991.
Some have speculated that 2022-23 will be the last season with that logo.
Before that, Adidas was known for its 'trifoil' logo, the first to introduce the three stripes, which still adorns a number of its products.


Why the Australian Open’s online tennis coverage looks like a Wii sports game
U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains
Australian Scandium Project Backed by Richard Friedland Poised to Support U.S. Critical Minerals Stockpile
Ford and Geely Explore Strategic Manufacturing Partnership in Europe
Trump Set to Announce Washington D.C. as Host of 2027 NFL Draft
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines
Trump to Host UFC Event at White House on His 80th Birthday
China Extends Gold Buying Streak as Reserves Surge Despite Volatile Prices
Australia’s December Trade Surplus Expands but Falls Short of Expectations
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock
How did sport become so popular? The ancient history of a modern obsession
U.S. Stock Futures Edge Higher as Tech Rout Deepens on AI Concerns and Earnings
Singapore Budget 2026 Set for Fiscal Prudence as Growth Remains Resilient
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate
Trump Threatens Stadium Deal Over Washington Commanders Name 



