Adidas is tweaking its iconic Adi emblem by ditching the word "Adidas" that accompanies the three stripes, and by making the stripes a little closer to one another, though not noticeably.
The new insignia is expected to be used on football shirts after images of the official 2022 Qatar World Cup kits were leaked on the internet.
The new logo, now used by the Adidas app, is beginning to appear in plenty of teased images.
Adidas makes kits for dozens of soccer teams globally, with Manchester United, Real Madrid Arsenal, Bayern Munich, and Juventus, their biggest five clients.
Such popular teams as Ajax, Boca Juniors, Celtic, and Leicester City also tapped Adidas to create their shirts.
The current Adi emblem, which consists of three stripes arranged a bit like a mountain range, was first brought in 1991.
Some have speculated that 2022-23 will be the last season with that logo.
Before that, Adidas was known for its 'trifoil' logo, the first to introduce the three stripes, which still adorns a number of its products.


Apple Eyes U.S. Formula 1 Broadcast Rights in Major Sports Streaming Push
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate
Goldman Sachs Says China Competition Weighs More on EU Growth Than Trade Deficit
Switch Seeks $2 Billion Funding at Nearly $50 Billion Valuation Ahead of Potential IPO
US Stock Futures Hold Steady Ahead of June Jobs Report as Fed Rate Outlook Remains in Focus
Trump Administration to Launch Voluntary AI Standards for Frontier Models
U.S. Dollar Drops as Weak Jobs Data Boosts Fed Pause Bets, Yen Jumps on Intervention Talk
Apple Eyes Chinese Memory Chips as AI Shortage Pressures iPhone Supply Chain
JPMorgan Cuts Gold Price Forecast, Sees Bullion Reaching $4,500 by End of 2026
Trump Reports $1.4 Billion in Crypto Income as Digital Assets Become Top Wealth Source
US to Review Iran World Cup Travel Restrictions Ahead of Egypt Clash
Wall Street Ends Mixed as Weak Jobs Data Lowers Fed Rate Hike Bets, Chip Stocks Tumble
What makes a good football coach? The reality behind the myths
DOJ Launches Antitrust Investigation Into the NFL Over Broadcast Restrictions
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony
Mexico President Claudia Sheinbaum Reconsiders Early School Closure Plan Ahead of 2026 World Cup
Asian Stocks Slide as Chip Shares Tumble Ahead of Key U.S. Jobs Report 



