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Adidas AG’s latest collaboration with Lionel Messi will bring a new Samba Colorway variant to the market. This means that the Argentine professional footballer is getting his own Samba version to expand the German footwear and sports apparel maker’s sneaker lineup.
The partnership allowed Adidas to create a new colorway for its popular footwear model for the football superstar. Messi was also added to the list of popular personalities with their exclusive Samba versions.
Riding on Messi’s Fame
According to Sports Illustrated, when Messi landed in South Florida last year for his debut with Inter Miami CF as the team’s new striker, Adidas’ marketing campaign featuring the footballer was launched in full blast. It was reported that the demand for apparel, jerseys, and other pink and black gear that represents Messi’s new team soared.
Adidas released more items to meet the high demand, and it was thanks to Messi’s immense popularity anywhere he went. With the hot response, the sneaker maker immediately drew up a new collaboration deal with Messi and agreed to a new Samba release.
The New Messi-Inspired Adidas Samba
The Messi x Adidas Samba sneaker will feature purple stripes with neon yellow branding on the tongues. The choice of purple seems to be inspired by the official color of Argentina’s road kits from the 2022 FIFA World Cup.
Complex further reported that the new Messi-inspired Adidas Samba shoes have a white color base accentuated by the purple three-stripe color scheme. The highlight detail is the neon yellow logo and the gold Samba inscription on the mid-foot part. The brown gum outsole completes the footwear’s look.
Meanwhile, this is not the first time Adidas created a colorway for Lionel Messi. The first one was made for him in 2012 to pay homage to the soccer star’s home country of Argentina, so the shoes featured white and blue shades.
