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6 growth hacks to use in 2019
The term Growth Hacking became popular from 2010 onwards when Swan Ellis first coined this termed. However, not everyone will be familiar with the term. The term Growth Hacking holds a lot of importance for digital marketers. In fact, if you are planning to get into digital marketing, understanding what this term entails is crucial.
Growth hacking is a thought out process, with achievable ends. One just cannot think of growing in life without tangible aims and call that Growth Hacking. In order to launch a successful growth hacking strategy for a website, for instance, there are a few pointers, which needs to be answered first:
Who is the target audience?
What are the likes, preferences, dislikes, and hangouts, of these target audience?
Can the said website match up to those qualities?
Is there any scope for improvement in my website If yes, how do I go about it?
The primary idea is to move towards scalable growth. It is only then can true growth occur.
In this article we will look into 6 such growth hacking tips, which will take your website a notch or two higher in 2019:
The Loading Time of the Website:
As a rule of thumb, it is important to know that a slow-moving site always turns customers away. It has been noted that even a 500ms delay has cut off conversion by 10%. Though a one-second delay doesn’t matter, a two to three seconds delay does.
By focusing on reducing the loading time, one could increase the conversion rate by 15-21 percent.
Ideally, the loading time of a site should be lower than 2 seconds. This is the sweet spot you have to target.
Make The Social Presence of Your Site Obvious:
Social proof must be there all over your site. Be it on the home page, the landing pages, everywhere. If you happen to have a blank spot on your site and you don’t know what to do about it, fill it up with social proofs!
It is human nature to look for guidance from others in the time of confusion. Whenever people are not sure about what to do, they look for guidance from those who have taken similar actions earlier.
In addition to guidance, we look up to others for ressaurance. When we see that others have taken the same steps as us, we feel confident that we are in the right direction.
By including social proof, you are encouraging people to become your customers and thus reassuring them about the process.
Have Multiple Strong Testimonials:
Client testimonials are great marketing tools. Your credibility heightens when someone else says that your services are good. Thus get your clients to send you testimonials.
Include Smart Logos:
There are usually two ways to go about this process. Either you can use the logos of your big clients or you can use the logos of the biggest media coverage in which you have been mentioned.
But what if you don't have any of these? No worries, you can use the logos of your services and products. If your product works well with Gmail, Yahoo Mail put those logos up. Though it won't have the same catch as listing the logos of your clients, it's better to have something than nothing.
Look Into The Customer Statistics:
As soon as you reach a desirable volume of customers getting to your business, make the number public.
The best part of this process is that you can choose how you want to display the customer activity so that you are presented in the best of colors. If can be the number of people who have signed up for your business or newsletter, Twitter followers, Facebook fans, the options keep increasing!
Include Case Studies In The Site:
This is a notch higher than testimonials. The idea is to tell a story in bits and pieces and not include a whole story from one client. A story generally starts with a problem that the customer had been facing. Following this, the solution reached by the company is explained.
When details about the product, the solution, and the benefits achieved are pointed, people understand how they can benefit from the product.
Don’t forget there are hundreds of tools to save your day. Instead doing everything on your own, prioritize tasks that you can take on autopilot. It will make your day 100 times more productive. Sites like Kurve provide a complete list of growth hacking tools. All that you have to do is to identify the right ones that fulfill your needs.
Lastly, It is competitive out there. Keep your aims high and your services excellent.
This article does not necessarily reflect the opinions of the editors or management of EconoTimes.