5 Digital Marketing Strategies to Explore During Covid-19

The COVID-19 pandemic has changed the way that businesses do almost everything. Marketing is no exception. Now more than ever, people are turning to the internet and digital marketing strategies to engage with their audience and connect with customers.

Digital marketing channels are increasingly important with so many consumers turning to the internet. Online traffic has spiked more than 30% since March, when shelter in place and quarantine orders began. Now, as the country begins to reopen, many businesses are turning their attention to what the future holds. Many analysts believe that digital marketing will remain a driving force as the COVID-19 pandemic continues to impact the economy.

Put together by a black-owned marketing agency, here are some of the major digital marketing strategies that businesses are finding successful during the COVID-19 pandemic.

1. Email Lists

Email is a great way to reach a lot of people with relatively little time and effort involved. Email allows you to connect with customers, share information, highlight special news, and turn email subscribers into customers. Now more than ever, email lists are a great way to digitally market your business.

With so much of the media and social media covering national headlines, the average consumer is hungry for information about the community, businesses, and what is happening outside the scope of COVID-19. Setting up an email list is a great way to engage readers and provide information.

2. Increase Web Traffic

Now is a great time to boost your website and increase web traffic. How do you do this? First, identify your target audience and demographic. Next, develop a plan to attract customers. You can do this through:

• Blogging

• Link building

• Podcasts

• Social media engagement

3. Establish a Google My Business Page

Google My Business is a great way to keep your customers updated about your business. This page includes basic information about your operation, updates, posts, and links to your site. The GMB platform is a great way to update your customers and reach a lot of people relatively easily. You can also track your traffic, post views, and other information from this page.

4. Paid Ads

In the current marketing environment, online paid advertising is cheaper than ever. That’s because big ad networks need small businesses to drive up cost per click (CPC) for ads. That, in turn, makes bigger companies spend money on ads. Small businesses provide competition, which is critical for the ad market. With so many people spending time online, now is a great opportunity to try out paid ads and see how they work for you.

5. Social Commerce

Not only are consumers spending more time online, they are also spending more time on social media. That opens a whole new world of marketing potential for small businesses. Research shows that 36% of internet users report social networks as being as important as other sources of marketing information.

Consider using social commerce tools to market and reach your target customers. Shoppable stories and posts, plugins and apps, and ads on social media are all great ways to engage potential customers. These options are available on Facebook, Instagram, Pinterest, and other platforms.

Key Takeaways for Digital Marketing

With the COVID-19 pandemic continuing to change the way that American’s do business, it is important for business owners to try to meet changing demands. Digital marketing is one of the crucial ways that businesses can optimize their processes and reach new customers while adhering to state and federal social distancing and closure guidelines.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes