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Wrangler, the renowned denim brand synonymous with cowboys, is entering an exciting sponsorship with the Dallas Cowboys, merging two American icons to celebrate Western heritage and sports enthusiasm during the 2023-2024 season.
This exclusive sponsorship is a testament to Wrangler's enduring commitment to its Western heritage and culture. With activations planned at AT&T Stadium and extensive media coverage, this collaboration celebrates the deep-rooted connection between two iconic American legends.
According to Allen Montgomery, Wrangler Western's Vice President and General Manager, this sponsorship strengthens the authentic bond between the brand and the Dallas Cowboys. Wrangler's 75-year legacy in sports, particularly in the heartland of Texas, aligns perfectly with the Cowboys' character and the state's indomitable spirit.
The 2023-2024 Dallas Cowboys season will be marked by exciting activities and events that pay homage to cowboy culture. Engaging activations will occur at AT&T Stadium, featuring Dallas Cowboys players, cheerleaders, and the Flag Team. In-store promotions on Wrangler products in Texas-based retail locations will be a highlight every Wednesday throughout the season.
John Hickman, Vice President of Business Development for the Dallas Cowboys, anticipates an enthusiastic response from fans who admire one of denim's most iconic brands. Hickman believes that Wrangler's ethos perfectly aligns with the lifestyle of Cowboys players and fans.
Wrangler's sponsorship doesn't end with the game-day experience. The partnership will extend to a captivating free summer concert series dubbed "Sounds of the Star presented by Wrangler" at The Star in Frisco, the Dallas Cowboys World Headquarters. Additionally, there will be pop-up donations and community activations, highlighting the brand's commitment to giving back.
For the Cowboys faithful looking to elevate their game-day style, Wrangler denim is available in retail locations across Texas and online at Wrangler.com. Stay up-to-date on the latest Dallas Cowboys content by following @wrangler on social media.
Wrangler, a part of Kontoor Brands KTB, has been the epitome of authentic American style for 75 years. With an unwavering dedication to superior quality and timeless design, Wrangler represents the Western lifestyle and all its inherent values.
Photo: Business Wire
