Mattel and Gamefam announced on Tuesday, Oct. 3, that they have joined forces to create a Barbie game on Roblox. To be more specific, they will present the "Dreamhouse Tycoon" for people to experience the glamorous life of Barbie through the virtual world.

It has yet to be officially released, but its beta version already received three million visits. With this huge number, it is easy to see that the game will be a hit when it drops this week.

DreamHouse Tycoon: The First Standalone Barbie Game on Roblox

As per MarketWatch, Mattel and Gamefam are offering a free-to-play game where players can construct dream homes with up to four-floor levels. The structure can have 30 rooms and be equipped with an office, a recording studio, a yoga station, a vlogger room, and walk-in closets.

Players can also live out their dream careers in this metaverse world created for Barbie. Since the famous character is known to be stylish, users will get a chance to build a rooftop tennis court, bowling alley, movie theater, and outdoor kitchen spaces.

Launch Date of Barbie on the Metaverse via Roblox

Barbie is debuting on the metaverse through the first-ever official Barbie Roblox game, which is set to be launched on Oct. 6. On the virtual gaming platform, players can enter Barbie's world and build their own dream house. Users can also customize avatars, explore the Malibu, and enjoy mini-games.

"With so many fantastic iterations of Barbie over the years, this felt like the right time to give Barbie – one of the world's best-selling toys and a fashion icon for more than six decades – the chance to find her feet on Roblox," Mattel's head of global digital gaming, Mike DeLaet, said in a press release. "As one of the most instantly recognizable brands in the world, we're so excited for Barbie's Roblox debut and look forward to her connecting with an all-new community of fans."

Gamefam's chief business officer, Ricardo Briceno, also commented," This is the perfect time to bring Barbie's world to millions of existing and soon-to-be fans on Roblox. The Barbie brand has never been more relevant, and this tycoon-style game offers another way for players to continue playing with Barbie by building their very own DreamHouse in the metaverse."

Photo by: Mattel Press Release