Deciphers of digital media barriers through Blockchain – Inferences of survey by business intelligence of advertising industry
According to the survey conducted by advertising industry business intelligence company, only 11% of advertiser and agency executives have completed ad buys using blockchain technology. In an open source decentralized blockchain for the digital advertising agency, 300 advertising decision makers were asked questions about their perceptions towards adoption of blockchain media solutions, in the report, commissioned by XCHNG.
The key inferences of the survey:
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