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Apple is really showing how committed it is at crashing the TV entertainment space with its latest partnership with legendary filmmaker Steven Spielberg. The iPhone maker is set to reboot the “Amazing Stories” series in its bid to produce original content and compete with Netflix and Amazon. On that note, Apple hasn’t really provided context with regards to its end goals pertaining to this production.
As Recode notes, Apple is proving that it is serious about making it in show business with a series of actions that include hiring big-time TV producers and setting a budget of $1 billion in making shows. Now, the company is doubling down by reviving Spielberg’s “Amazing Stories” program, which was part of NBC’s lineup back in the 80s.
The news was actually broken by The Wall Street Journal yesterday, revealing that each episode could have a budget of up to $5 million per episode and will go for 10 episodes. Apple did not comment on the news, but NBC Entertainment president Jennifer Salke was more than happy to share her thoughts.
“It’s wonderful to be reunited with our colleagues Zack [Van Amburg] and Jamie [Erlicht] in their new capacity at Apple,” Salke said. “We love being at the forefront of Apple's investment in scripted programming, and can't think of a better property than Spielberg's beloved "Amazing Stories" franchise with the genius of Bryan Fuller at the helm and more exciting creative partnerships to come.”
On that note, this news also has several commenters and publications scratching their heads and wondering why Apple is even producing original content. In the past, the company has used TV projects to promote its music streaming service, but that’s been scrapped.
Some are actually wondering if Apple is just winging it, at this point. The company has been falling behind with regards to innovation and interest in its products is dying down. What’s more, $1 billion is not likely to be enough to offer subscription services like Hulu or Netflix.
So, what exactly is Apple planning? At this point, nobody really knows, perhaps not even Apple.
