4 Tools For Online Marketing You Will Need This Year

Gone are the days when the internet was a whole new concept for almost everyone. You now have businesses competing with each other to get more customers online. Some rely on to obtain more clients, while others scourge for other valuable digital marketing trends to help them in the longer run.

Every year, businesses look for new tools which they can use to enhance their online marketing.

If you are planning to start a business or you already have, I don't need to tell you about the immense power of the internet. There are many tools out there you can use to give you a competitive edge. However, it becomes a tough task to distinguish which ones are worthwhile. The wrong tools could hold you back from growing your business through online marketing.

Here is a look at some of the top tools which you need this year.

#1. Mailchimp to Automate Your Email Marketing

Since social media became popular, a lot of people thought it would lead to the end of email marketing. Few understood that the two can co-exist happily.

If you are looking to make your email marketing easier, then Mailchimp has got your back. It is estimated that more than 80% of B2B and B2C companies use an email marketing strategy.

Why do I recommend Mailchimp?

For one, it is one of the most trusted tools dating back to 2001. This was when most people knew nothing about automatic email marketing. With more than 12 million subscribers, Mailchimp continues to be the number one email marketer.

You do not have to be a tech wizard to use Mailchimp; the tool is very easy to use. It will help you:

• Send a follow-up email to anyone who views your website.
• Trigger birthday or holidays emails.
• Send recurring emails on the same day each year.

The best part is that if you have less than 2000 subscribers then you can use the tool for free. This is good news if you have a new business because you can use the tool until you are able to get on your feet.

#2. Hubspot to Promote Effective Audience Engagement

Do you know what the word engagement means in social media branding? A lot of people misplace the true meaning of engagement. If you have a business you might think that just by posting, tweeting or gramming about your business you will reach your target audience. However, there is more to it. There is a need for interaction between you and your consumers. Once you engage with your audience you have a high chance of building long-lasting relationships with them.

For this reason, I introduce you to Hubspot. This is an online marketing tool which will help you organize your contact list, monitor their moves and even send customized marketing sequences. Hubspot will help your engagement easier and simpler.

Tip: Since Hubspot is an inbound marketing and sales tool it can be challenging to use. Therefore it might be a good idea to hire an expert to implement audience engagement. They can help build your relationship with your audience.

#3. Hootsuite for Increasing your Social Media Outreach.

It is the age of social media and it is estimated that about 2.77 billion people are using social media in 2019. Hootsuite is a tool that helps you connect with social.media platforms such as Facebook, Twitter and Instagram.

Hootsuite will help you keep up to date with the latest on your social media platforms. If you are looking to interact with people on social media effectively there is a need for this tool. It will ensure that none of your social media platforms is neglected.

Hootsuite offers a free plan which will manage three social media platforms, and there are other affordable plans which you can garner for your online marketing.

#4. Marketing Automation with Act-On

Imagine you have a visitor on your website and since you do not interact with them, you lose them. On the other hand, it is not your fault because you did not know. This will not happen if you have Act-On.

Act-On is a marketing automation tool that allows you to connect to the various apps which you have through a trigger and action process. Therefore if you have a new subscriber to your emails you can add them to your CRM list. The tool will help you engage with your audience appropriately. Go here for more Act-on software information.

Which one of these tools have you already used? Let us know in the comments below.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes.