Online retail giant Overstock.com’s blockchain subsidiary tZERO has revealed its intent to provide advisory services to WENN Digital in connection with its recently announced KODAKCoin Security Token Offering.

Photo giant Kodak recently announced its partnership with WENN Digital to launch a blockchain-powered image rights management platform ‘KODAKOne’ and a cryptocurrency ‘KODAKCoin’. They intend to launch KODAKCoin in Q1 2018.

The parties intend to follow the tZERO roadmap by offering a security token in accordance with U.S. federal securities laws requirements with subsequent trading to occur on the tZERO trading platform. According to the official release, KODAKCoin will be the first third-party security token to launch on the security token platform that tZERO is developing.

“The Crypto Revolution is upon us and to have KODAKCoin on the tZERO platform is a tremendous stepping stone in continuing the mainstream adoption of what, I would assert, may prove to be the most powerful innovation in history. As U.S. regulators seek securities-law compliant applications for companies issuing security tokens, the issuance and trading of KODAKCoin in compliance with securities laws will empower entrepreneurs and protect photographers’ property and licensing rights, while achieving another critical step in defining a new wave of digital capital formation. We welcome the KODAKCoin into the tZERO family and look forward to working with this iconic brand,” said tZERO CEO Patrick Byrne.

tZERO said that it will also advise on secondary trading of the KODAKCoin. It will provide end to end advisory services, technology implementation and trading services for KODAKCoin. The suite of services offered by tZERO will include, encryption of accounts, price quoting, clearing and reconciliation services, and anti-money laundering and know-your-customer verification.

“tZERO’s vision in being able to develop and provide a securities token platform that complies with U.S. federal securities laws is key to the success of the KODAKCoin,” said Jan Denecke, Co-Founder of the KODAKOne platform and KODAKCoin. “The KODAKCoin offering is centered around providing photographers security and peace of mind, and the tZERO platform allows us to provide that same security to our token holders as well.”

Last week, Global Blockchain Technologies Corp. announced that it is leading the investment in the KodakCoin ICO with $2 million investment. It has subscribed for all 8 million KodakCoins that were available in the pre-ICO Stage I.

The KODAKCoin security token offering will open on January 31, 2018 and will be open to accredited investors from the U.S., U.K. and Canada.