The “Xbox One” finally outsold the “PlayStation 4” for the month of July, effectively ending the winning streak of Sony’s console since its release. This allowed Aaron Greenberg, the marketing head for Xbox to feel optimistic about their console’s chances of performing similarly well for the month of August. This is especially likely due to the overwhelmingly positive reception for the “Xbox One S.”
In an interview with Windows Central, Greenberg expressed his optimism about the “Xbox One’s” chances for this month and the reasons for why he thinks that their console will do well again.
"We saw tons of momentum coming out of E3,” Greenberg said. “It was a huge show for us. We announced a lot. Two new consoles. We showcased a huge games lineup, a lot of Xbox Live innovation. It's great to see the July NPD as a result. We had a really good response coming out of that. In August, I think we're going to sell a lot of consoles."
Greenberg didn’t specifically say that he thinks the “Xbox One” would win against the “PS4” even when he was asked directly about it. He says that they are more focused on their own business and their own console to make sure that they see the same or even better numbers for August. It would seem that the Xbox team is banking on the “S,” in particular, to pull them through.
The one thing that could potentially derail this progress is the matter of “Project Scorpio.” As Business Insider pointed out, this new offering by Microsoft is promised to be the most powerful console to have ever been created. It would have to be in order to step up the game, particularly with the introduction of virtual reality games.
“Scorpio” is expected to come out sometime in 2017, and is thus a cause for a dilemma. Will gamers buy the “Xbox One” or “S” now and potentially be left out once the more powerful console comes out? Or will they simply wait for 2017 and get a supposedly much better console then?


Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links
Pentagon and Anthropic Clash Over AI Safeguards in National Security Use
Federal Judge Signals Possible Dismissal of xAI Lawsuit Against OpenAI
Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate
SpaceX Updates Starlink Privacy Policy to Allow AI Training as xAI Merger Talks and IPO Loom
SpaceX Reports $8 Billion Profit as IPO Plans and Starlink Growth Fuel Valuation Buzz
Nvidia’s $100 Billion OpenAI Investment Faces Internal Doubts, Report Says
Nvidia Confirms Major OpenAI Investment Amid AI Funding Race
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock
Apple Earnings Beat Expectations as iPhone Sales Surge to Four-Year High
SoftBank and Intel Partner to Develop Next-Generation Memory Chips for AI Data Centers
Sandisk Stock Soars After Blowout Earnings and AI-Driven Outlook
OpenAI Reportedly Eyes Late-2026 IPO Amid Rising Competition and Massive Funding Needs
Jensen Huang Urges Taiwan Suppliers to Boost AI Chip Production Amid Surging Demand
Apple Faces Margin Pressure as Memory Chip Prices Surge Amid AI Boom
Google Cloud and Liberty Global Forge Strategic AI Partnership to Transform European Telecom Services
Palantir Stock Jumps After Strong Q4 Earnings Beat and Upbeat 2026 Revenue Forecast 



