Visa Launches Global AI Advisory Practice to Unlock the Potential of AI in Payments

Visa has announced the launch of its new global artificial intelligence advisory practice. This exciting addition to Visa Consulting & Analytics (VCA) aims to provide actionable insights and recommendations to help clients harness the potential of AI,

Unleashing the Power of Generative AI

The new AI advisory practice comes at a time when generative AI is transforming industries worldwide, Cointelegraph noted. Visa aims to revolutionize the payments sector by using AI not only to enhance payment experiences but also to empower its clients to redefine how they serve their customers.

Visa's AI advisory practice will be supported by its vast network of over 1,000 consultants, data scientists, and product experts spread across 75 offices on six continents, according to a BusinessWire press release. This global reach allows Visa to offer a full suite of client services, covering areas such as acquisition, engagement, retention, and risk management.

Visa's foray into the AI advisory space comes shortly after the company launched a $100 million AI venture fund. This fund is dedicated to supporting innovation and development in the generative AI sector.

The aim is to foster the adoption and advancement of AI models like OpenAI's ChatGPT and Anthropic's Claude 2, which have gained popularity for their ability to generate human-like content across various media formats.

Redefining Machine Learning with Generative AI

Generative AI, a burgeoning sector within machine learning, is revolutionizing content creation. By training models on specific datasets, generative AI enables the production of text, images, audio, and video content that closely resemble human creations.

Visa's AI advisory practice leverages this cutting-edge technology to provide clients with valuable insights tailored to their unique business needs.

Visa's AI advisory practice stands out due to its extensive expertise and worldwide presence. With a team of skilled consultants, data scientists, and product experts, Visa is committed to empowering its clients across the globe.

The payments sector is at the forefront of the AI revolution, and Visa is leading the charge. With its AI advisory practice, Visa provides clients with the tools to enhance customer acquisition, engagement, retention, and risk management, solidifying its position as a pioneer in shaping the payments industry.

Photo: Visa Website