Nomura Expands Alternative Assets Strategy With Focus on Private Debt Acquisitions 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute 
Blackstone Leads $400 Million Funding Round in Cyera at $9 Billion Valuation 
Woolworths Faces Fresh Class Action Over Alleged Underpayments, Shares Slide 
Trump Sues BBC for Defamation Over Edited Capitol Riot Speech Clip 
noyb Files GDPR Complaints Against TikTok, Grindr, and AppsFlyer Over Alleged Illegal Data Tracking. 
FAA Unveils Flight Plan 2026 to Strengthen Aviation Safety and Workforce Development 
Robinhood Expands Sports Event Contracts With Player Performance Wagers 
Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing 
Shell M&A Chief Exits After BP Takeover Proposal Rejected 
Ford Takes $19.5 Billion Charge as EV Strategy Shifts Toward Hybrids 
Apple Explores India for iPhone Chip Assembly as Manufacturing Push Accelerates 
Biren Technology Targets Hong Kong IPO to Raise $300 Million Amid China’s AI Chip Push 
Sanofi’s Efdoralprin Alfa Gains EMA Orphan Status for Rare Lung Disease 
Korea Zinc Plans $6.78 Billion U.S. Smelter Investment With Government Partnership 
FDA Says No Black Box Warning Planned for COVID-19 Vaccines Despite Safety Debate 
Unilever plc, a world-renowned British fast-moving consumer goods company, sold its Elida Beauty brand. It boasts a sizeable product portfolio with over 20 beauty and personal care brands, including Caress and Q-Tips.
Unilever is selling its Elida Beauty business unit to Yellow Wood Partners LLC, a Boston-based private investment firm. The company also sells its Timotei shampoo brand to redirect its focus to 30 prime essential products.
Unilever's Second Divestment Attempt of Elida Beauty
Reuters reported that this is the second time that Unilever attempted to sell its Elida Beauty division. The first time was in 2021, but the company withdrew the sale process later that year as the offers did not meet the firm's valuation expectations.
The sale process was revived in September this year, and Yellow Wood Partners won in the auction bidding for Elida Beauty. Unilever and the PEF company proceeded with the negotiations to finalize their deal, and they have reportedly been in talks since last week.
Yellow Wood Announces Its Acquisition of Unilever's Beauty Brand
This is Yellow Wood's second purchase of a non-core line from the London-based consumer goods firm this year. On Monday, Dec. 18, the investment company announced it bought Unilever's personal care unit, Elida Beauty.
"We are excited to work with Unilever's Elida Beauty team on the carve out and lead these brands into their next phase of growth and expansion," Yellow Wood's partner, Tad Yanagi, said in a press release. "We believe the Elida Beauty brands will flourish in the Yellow Wood operating model where our teams will work to build and enhance the growth and accessibility of this new platform."
Dana Schmaltz, a co-founding partner of Yellow Wood, further said, "We look forward to completing another successful transaction with Unilever to acquire these great consumer brands. Our partnership with Unilever continues to grow and we are excited to bring such fantastic brands as Q-tips, Caress, and VO5 among others into the Yellow Wood portfolio."
Photo by: Unilever Press Release
