UPDATE -- Adaptive Medias Inc. Announces Strategic Partnership With International Media Agency One Central Point

IRVINE, Calif., Jan. 26, 2016 -- Adaptive Medias, Inc. (OTCQB:ADTM), a video technology company that supports publishers, content producers and brand advertisers, today announced a strategic partnership with international agency One Central Point Ltd., (www.onecentralpoint.com). With this new partnership, One Central Point will use Adaptive Medias’ all-in-one monetization platform to power its digital video initiatives and generate revenue for its publishers.

One Central Point (OCP) is a London-based hub for international digital media. It’s the only company in the world to offer premium websites in every key territory around the globe (excluding the U.S.) and enables advertisers and agencies to plan, buy and execute premium brand campaigns across its suite of digital media executions, including rich media, high-impact formats, mobile and video.

“Media Graph is the ideal platform to help us power our video solution,” said Joel Cymberg, CEO of One Central Point. “Adaptive Medias has the unique capability to package its mobile-first video player with ads and content, which for us represents a massive opportunity.  We look forward to working with Adaptive Medias’ team and technology.”

John B. Strong, Chairman and CEO of Adaptive Medias, said, “One Central Point is a company that works with some of the largest publishers in Europe, and we’re incredibly excited about our partnership and the opportunity to expand into additional markets. Audience video-viewing behaviors are continually evolving in the digital world, so it’s important for us to stick to our goal of improving the digital video economy and simplifying the way publishers, content creators and advertisers generate revenue.”

ABOUT ONE CENTRAL POINT

Headquartered in London, One Central Point is a hub for international digital media. One Central Point is the only company in the world to offer premium websites in every key territory around the globe (excluding the U.S.). One Central Point enables advertisers and agencies to plan, buy and execute premium brand campaigns across the suite of digital media executions (i.e. rich media, high impact formats, mobile and video). One Central Point supports the best of the international media companies to gain access to the budgets and campaigns of some of the biggest and best known advertisers in the world. For more information, visit www.onecentralpoint.com.

ABOUT ADAPTIVE MEDIAS, INC.

Adaptive Medias, Inc. (OTCQB:ADTM) is a leading provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers. The company's comprehensive mobile video technology platform, Media Graph, facilitates the delivery of integrated, engaging video content and impactful ad units across all screens and devices. Adaptive Medias is one of the first companies to offer clients a digital video player built specifically for the mobile world. For more information, please visit www.adaptivem.com. Follow the Company on Twitter @adaptive_m.

SAFE HARBOR STATEMENT

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Adaptive Medias' current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Adaptive Medias' actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Adaptive Medias undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact:		
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