Twitter Confirms Plans To Offer Paid, “Enhanced” TweetDeck For Power Users

Twitter has just confirmed that they are planning on a subscription-based offer for power users of its soon-to-be premium version of Twitter.

A spokeswoman told The Verge that the company is indeed conducting a survey to know if their users are interested with a premium version of their platform. She said, “We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we're exploring several ways to make Tweetdeck even more valuable for professionals.”

Andrew Griffin for The Independent said Twitter’s move appears strategic, as the move is obviously their bid to make money from advertising. He wrote, “Unlike Facebook and the range of companies it owns, including Instagram, that advertising revenue hasn’t worked out to enough to allow it to turn a profit. That has meant that despite increased usage and interest after posts from users including President Donald Trump, the site is still losing money.”

On the other hand, the exploration towards developing and launching a premium version of Twitter could be good for advertisers, as it would allow them to take advantage of Twitter’s massive number of users by using the future platform’s enhanced tools, AdWeek said. Although there has been a significant decrease in active user base, 319 million and counting is not to be taken for granted.

The confirmation did not indicate if Twitter will be offering this product to other users, or if they will be charging fees to all users.