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Tumblr announced it is finally adding the option to conduct a livestream, but it is currently only available to creators and viewers in the United States. The microblogging platform, however, plans to expand its availability in the future.
The new feature, officially called Tumblr Live, is also available directly from the platform’s Android and iOS apps. Aside from a global launch, the livestream feature’s desktop support is also coming at a later time.
The company did not provide a timeline for Tumblr Live’s launch outside the U.S., as well as when users can livestream from desktop computers. But Tumblr said these both “will follow in time.”
Tumblr supported the sharing of livestreams in the past, but this is the first time that creators can host live broadcasts directly from the app. But it is worth noting that Tumblr Live is using the Livebox platform.
“We’re curious to see how Tumblr’s overflowing creativity will blossom now that users have access to native live streaming,” Automattic CEO Matt Mullenweg said in a press release. “Our creators are multi-modal and this is a new color in their palette.” Automattic acquired Tumblr from Verizon in 2019.
Livebox, owned by the Meet Group, primarily offers monetization options for live streamers. And creators can also earn money from their Tumblr Live broadcasts through its virtual currency called Diamonds. Viewers can use Diamonds as tips to their favorite creators and streamers.
As Tumblr detailed in its official blog post, the new feature comes with a dedicated tab for Tumblr Live. Users can access the tab through the video camera icon at the bottom of the dashboard.
From the Tumblr Live tab, users can find live broadcasts denoted by a green dot. But livestreams will also appear on the dashboard. Streamers can also use both the front and back cameras of their phones and assign their avid viewers “bouncer status” to help moderate potential inappropriate conduct by other viewers.
Tumblr recently lifted its ban on posts that depict nudity and some mature themes. But the company reminded streamers to keep their Tumblr Live broadcasts “clean.”
Photo by Tracy Le Blanc from Pexels
