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Tropicana will release a cereal specifically intended to mix with orange juice instead of milk, in honor of National Orange Juice Day on May 4.
Dubbed the Tropicana Crunch, it is touted as "the first-ever breakfast cereal created to pair with Tropicana Pure Premium.
TropicanaCrunch.com will be the only place to get the odd cereal. Starting on May 4, the juice company will give away boxes for free while supplies last.
Tropicana Crunch is described on the box as a "honey almond cereal," and the website claims that it has honey almond clusters.
After experimenting with various flavors and textures, Tropicana decided on a granola-based cereal because it can resist the acidity in OJ better than flakes, which would become soggy more rapidly.
The honey almond flavor was chosen to counteract the tartness of the orange juice.
Tropicana has taken a bold attempt to address some of orange juice's perceived faults for the second time in the last year with the orange juice matching cereal. Tropicana Toothpaste was produced last year as a limited-edition giveaway of a toothpaste that was specifically designed to keep your orange juice tasting good after brushing your teeth.
