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Toys R Us is making a grand comeback in the United States in time for the upcoming holiday season. It will not be opening its own standalone stores for now and will be returning through a partnership with Macy’s department stores.
Toys R Us will build its own space inside select Macy’s locations, and one of its biggest stores will occupy about 1,000 to 10,000 square feet of the American chain of high-end department stores. With these store openings, the toy store apparently got its second lease on life.
To celebrate its return across the country, the company has arranged for nine days of free events where shoppers can get a lot of freebies and enjoy perks while shopping. As per Fox Business, Macy’s already started launching the new Toys R Us outlets in its 451 stores to prepare for the season of gift-giving. It has planned for early openings this month to take advantage of the period when people shop the most.
Toys R Us will also be in Macy’s flagship locations in New York City and Herald Square. The rest of the states that have the department store brand will have the toy store as well, except for Alaska, Iowa, Arkansas, Nebraska, Mississippi, and Wyoming, as they have no spots available for the toy retail outlet.
All of the Toys R Us will have it's signature playful colored fixtures and life-size toy of “Geoffrey on a Bench.” There will also be hands-on demonstrations for kids and other shoppers. Families can also take photos as souvenirs at the colorful place filled with exciting brands of toys.
“We hope Toys ‘R’ Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together,” WoodTV8 quoted Macy’s chief merchanding officer, Nata Dvir, as saying in a statement. “The customer response to our partnership with Toys “R” Us has been incredible and our toy business has seen tremendous growth.”
Later, Macy’s may add more toy stores in all of its department stores in the U.S.
