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Tile announced a series of new tracking devices this week, but tech fans will have to wait for its most advanced product yet. The company confirmed that it will release a new tracker called Tile Ultra next year. As its name suggests, support for ultra wideband (UWB) is one of its selling points.
Tile has been a go-to for consumers looking for trackers to put on their bags, wallets, and other precious belongings. However, the company faced relatively fierce competition this year after tech giants Apple and Samsung announced tracking devices of their own.
While Tile is already an established brand in this market, Apple and Samsung got quite an edge after launching AirTag and SmartTag+ that both support UWB. On the other hand, existing Tile trackers still use Bluetooth-only connections to lead users to their lost belongings.
That will change soon, though, with the imminent arrival of Tile Ultra. Like AirTag and SmartTag+, Tile Ultra will also support both Bluetooth and UWB technologies. While Bluetooth has been reliable, the latter is favored by many as it can provide more precise locations. One of the few downsides to UWB is there are not that many smartphones and other devices that support it. This might also explain the timing of Tile Ultra’s launch.
There were not many details provided about Tile Ultra in the company’s press release on Tuesday, though. Tile only confirmed that it will use its Point and Locate finding that “offers a precise finding experience using Augmented Reality to guide a user directly to their item.” Apple and Samsung’s in-house trackers have also supported AR features since they launched earlier this year.
Tile Ultra will be compatible with Android and iOS devices. But the company confirmed that it is closely working with Google to develop the upcoming tracker with “optimal experience on Android 12 and Ultra-Wideband supported smartphones.”
Tile did not announce a specific release date for the Tile Ultra, but the company said it will enter the market in early 2022. Pricing might also be a crucial detail and give Tile an edge over Apple and Samsung in this department, but this information was not mentioned in Tuesday’s press release.
