Z Holdings Inc agreed to buy the rights to the Yahoo name in Japan $1.6 billion to replace an existing licensing agreement.
The deal follows the $5 billion sales of Verizon Communications Inc.’s media division, which covers the original US version of the Yahoo web portal, to private equity firm Apollo Global Management Inc.
The Yahoo brand remains a vital part of the Z Holdings portfolio, along with messaging app Line, mobile payment platform PayPay, and fashion e-commerce outlet Zozo.
Yahoo is among four of the top-10 visited websites in Japan in 2020.
The Yahoo Japan top page brought in almost the same number of users as YouTube last year.
The Yahoo name is used on weather and maps apps, finance portals used by day traders, a discount mobile-phone brand run by SoftBank Corp., and Yahoo Auctions, Japan’s top EBay Inc.-like portal.
Z Holdings, a unit of Masayoshi Son’s SoftBank Group Corp., expects to recoup its investment in Yahoo in seven to eight years.


China Factory PMI Seen Returning to Growth in June as AI Export Demand Supports Economy
Japan Targets 1%+ Real Economic Growth With ¥370 Trillion Investment Plan
China Eastern Orders 25 Airbus A330neo Jets in $9.35 Billion Deal to Boost International Expansion
US Dollar Slips After PCE Inflation Data as Fed Rate Hike Expectations Stay Elevated
Australia Sues Amazon Over Prime Video Ads and Subscription Terms
US Stock Futures Steady as Investors Await Payrolls Data and Monitor Iran Tensions
Momenta Launches Hong Kong IPO to Raise Up to $751 Million for AI and Robotaxi Expansion
Lenovo Shares Slide as AI-Driven Memory Demand Signals Higher DRAM and NAND Prices
Morgan Stanley Raises Tesla Q2 Delivery Forecast on Strong Europe and China Demand
SoftBank Shares Slide as OpenAI IPO Delay Concerns Weigh on AI Investment Outlook
Oil Prices Rise as US-Iran Tensions Threaten Strait of Hormuz Oil Shipments
Baidu Shares Rally as Kunlunxin Eyes $50 Billion Hong Kong IPO
Gold Price Falls as Fed Rate Hike Fears and U.S.-Iran Tensions Weigh on Bullion
Trump Urges Gasoline Retailers to Cut Prices to $2.50 Per Gallon, Warns of Legal Action
China Expands Export Controls, Adds 20 Japanese Companies to Restricted List
Apple Challenges India Antitrust Probe, Says CCI Copied Rivals’ Claims in App Store Case
Argentina Economy Shrinks 1.5% in April, Recovery Under Milei Loses Momentum 



