Z Holdings Inc agreed to buy the rights to the Yahoo name in Japan $1.6 billion to replace an existing licensing agreement.
The deal follows the $5 billion sales of Verizon Communications Inc.’s media division, which covers the original US version of the Yahoo web portal, to private equity firm Apollo Global Management Inc.
The Yahoo brand remains a vital part of the Z Holdings portfolio, along with messaging app Line, mobile payment platform PayPay, and fashion e-commerce outlet Zozo.
Yahoo is among four of the top-10 visited websites in Japan in 2020.
The Yahoo Japan top page brought in almost the same number of users as YouTube last year.
The Yahoo name is used on weather and maps apps, finance portals used by day traders, a discount mobile-phone brand run by SoftBank Corp., and Yahoo Auctions, Japan’s top EBay Inc.-like portal.
Z Holdings, a unit of Masayoshi Son’s SoftBank Group Corp., expects to recoup its investment in Yahoo in seven to eight years.


Gold Price Hits Annual Low as Fed Rate Hike Bets and Sticky Inflation Weigh on Bullion
Buffett Delays Gates Foundation Donation Pending Epstein Ties Review
Gold Price Falls as Fed Rate Hike Fears and U.S.-Iran Tensions Weigh on Bullion
Anthropic Brings Claude AI Models to Microsoft Azure Foundry With NVIDIA Blackwell GPUs
Australia Sues Amazon Over Prime Video Ads and Subscription Terms
China Expands Export Controls, Adds 20 Japanese Companies to Restricted List
Wall Street Futures Rise Ahead of JOLTS Data, Nike Earnings, and U.S.-Iran Talks
Asian Currencies Stay Range-Bound as Investors Eye China Data, RBNZ Outlook and U.S.-Iran Ceasefire
Japan Targets 1%+ Real Economic Growth With ¥370 Trillion Investment Plan
US Stock Futures Rise as US-Iran Ceasefire Hopes Boost Market Sentiment
US Judge Seeks Explanation for DOJ’s Decision to Drop Gautam Adani Bribery Case
Asian Stocks Slip as US-Iran Ceasefire Hopes Lift Oil, Dollar Strength Persists
Samsung, SK Hynix to Unveil Record AI and Semiconductor Investment Plans Worth Over $646 Billion
Morgan Stanley Names BAE Systems Top European Defence Stock Despite Lower Price Target
China Eastern Orders 25 Airbus A330neo Jets in $9.35 Billion Deal to Boost International Expansion
China Sets 1.25% Overnight Reverse Repo Rate Below Market Expectations
Italy Investigates Microsoft Over Microsoft 365 AI Subscription Price Hike 



