Strategy's Bitcoin Blitz: Ushering in 2026 with a $116M Dip Buy

Ushering 2026 with a $116 million Dip Buy: Strategy's Bitcoin Blitz

Formerly MicroStrategy, Strategy greeted the new year by buying 1,286–1,287 Bitcoin for about $116 million at an average price of $90,391 per coin. Their combined holdings reached 673,783 BTC as the purchase went from December 29, 2025 to January 4, 2026. The company's Bitcoin stash, acquired at an average cumulative cost of $75,026 per coin, has cost them around $50.6 billion in all, about 3% of the supply of the cryptocurrency and valued at around $62–63 billion at the present $93,000 spot price.

With Bitcoin as its main reserve asset in times of market volatility, this recent purchase matches Strategy's unrelenting treasury strategy since 2020. Even with $17.44 billion in unrealized losses from Q4 2025 and a 48–50% year-to-date decline in MSTR stock, the company funded the purchase through ATM equity offerings, collecting $312 million from around 1.99 million shares. To finance debt and dividends, they also increased USD reserves by $62 million to $2.25 billion; with $41.4 billion in remaining capacity under the "42/42 Plan," they would raise $84 billion by 2027.

The move highlights Strategy's control in corporate Bitcoin holdings, dwarfing rivals like Marathon (53,000 BTC) and motivating newcomers such as Twenty One and Trump Media. Analysts like TD Securities keep a Buy rating and $500 price goal, noting liquidity buffers, with over 1.08 million BTC stored across 192+ companies. This acquisition confirms the "digital capital" thesis in light of ETF inflows, institutional adoption, and possible policy tailwinds, whereas Strategy's 2025 BTC yield of 23.2% emphasizes disciplined dollar-cost averaging despite stock underperformance against Bitcoin and Nasdaq.