Shake Up a Groovy Birthday with New Cheeky Wishes™ Cards from American Greetings

Cleveland, OH, Sept. 26, 2017 -- The caboose of a train. The last person to cross the finish line. The final days of summer vacation. Bringing up the rear usually implies that something is forgotten or unfavorable, but that couldn’t be farther from the truth with American Greetings latest birthday invention! Available now, the Cheeky Wishes™ collection of cards is a bold combination of birthday wishes, quirky humor and dynamic technology that all starts with the tail-end.

Shake up a groovy birthday with Cheeky Wishes, American Greetings latest card innovation that features silly animals who shake their rumps to a popular song when you pull on their tactile tails!

It’s time to party your butt off with Cheeky Wishes! This new line of funny cards features hilarious animal characters that really shake their “groove thangs.” With a tug on the tail, each crazy character moves its rump and sings along to a popular song. This collection is guaranteed to fill every day with happiness, laughter and a whole lotta booty-shakin’. Designs in this energetic line of cards include a skunk encouraging you to celebrate by stopping to smell the flowers, a groovy unicorn wishing you a magical birthday, an adorable pig complete with curly tail and a donkey ready to get down “honkey-tonk style.”

“Our digital world has consumers constantly touching the smooth screens of phones and tablets, so our fingers are hungry for texture and dimension,” said Carol Miller, vice president of corporate innovation at American Greetings. “The comical Cheeky Wishes characters simultaneously deliver on sending memorable birthday greetings and providing a tactile element with the material for each animal’s tail mimicking the true feel.”

As an industry leader in greeting card inventions, American Greetings has introduced more than 150 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver. 

Consumers can find Cheeky Wishes™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores.  Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com.  For more information on American Greetings, visit www.corporate.americangreetings.com.  You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram. 

About American Greetings

As a leader in meaningful connections, American Greetings is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/be23609e-1759-48d6-8889-0f1946fb7dd8

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/3618dc45-eba5-46e1-a38b-f3f6c1eb203f

Megan Baucco
American Greetings
216.252.7300 ext. 2841
[email protected]