Samsung may ditch Google, use Microsoft’s Bing as default its Galaxy’s default search engine

Samsung Electronics Co. may switch from Google to Microsoft Corp.’s Bing as its default search engine on the brand’s Galaxy smartphones. The latter has a Chat GPT artificial intelligence chatbot installed on its system and integration, and this could be one reason for the possible shift.

As per The Korea Economic Daily, if Samsung Electronics proceeds and replace Google with the Bing search engine, it would be a major blow to Alphabet Inc.’s search engine brand, which is currently the leading search engine in the world.

It was said that the speculations that Samsung may switch to Bing first floated last month, and this came as a shock to employees of Google. It was added that the company’s general reaction to the possibility of Samsung’s shift to the Bing search engine was panic, and this was reported by a local US-based news publication.

It was estimated that if Samsung decided to use Bing on its Galaxy smartphones, about $3 billion in annual revenue would be at stake. Thus, Google’s reaction was truly understandable. It would be a huge profit loss if Samsung discontinued its contract with the company.

Korea Joongang Daily noted that Google is installed as a preloaded application on every Samsung Galaxy device. Its deal with Samsung, amounting to billions, will surely be a substantial profit loss for Google. The South Korean electronics firm has been using Google as its default search engine since 2010, when it started using the Android mobile operating system (OS).

“The Samsung threat represented the first potential crack in Google’s seemingly impregnable search business, which was worth $162 billion last year,” according to The New York Times.

Meanwhile, Microsoft’s Bing which was enhanced by the installation of ChatGPT, was said to have started to gain more users. And recently, other players, including Google, are also trying to incorporate AI technology into their search engines.

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