Samsung drops from 1st to 3rd spot in Indonesian smartphone market

Samsung Electronics Co. dropped to the third spot in the Indonesian smartphone market in the second quarter after posting 19.6 percent market share, down from 27 percent last year when it was number one.

China's Vivo became Indonesia's leading smartphone brand with a market share jumping to 21.2 percent from 7.8 percent a year earlier, data showed.

Oppo, another Chinese brand, came in second by boosting its market share to 20.6 from last year's 17.5 percent.

Park Jin-suk, a researcher at Counterpoint Research, attributed Samsung's plummeting share in Indonesia to the popularity of cheap smartphones due to the pandemic.

In terms of online sales, another Chinese brand, Xiaomi, topped the list with a 39 percent market share, trailed by Realeme with 33 percent, and Samsung with 10 percent.

According to Park, to better cope with the challenge that Chinese brands are posing in Indonesia, Samsung needs to be cost-efficient ways in its smartphone components and sales channels, including online sales.