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Ronn Torossian PR Guru on the Importance of Thought Leadership
Ronn Torossian has spent his entire career as a PR executive in New York City, fine-tuning his PR techniques and learning to lead effectively. His ideal approach is to establish himself as an expert within a particular field through thought leadership. Ronn Torossian PR has become synonymous with marketing in his field, and if savvy businesses and individuals are willing to listen, he can help them market themselves.
What is Thought Leadership?
Let's take a step back for a moment and think about Oprah Winfrey, Lady Gaga, Taylor Swift, and Dave Ramsey as role models of thought leadership. The people above are more than just celebrities. They have a massive following that truly represents the values of the brand these mega superstars have built. Fans of Oprah hang on her every word, buy each book of the month, and follow her success mantras. Fans of Taylor Swift will leap to her defense, and Dave Ramsey is easily the world's most famous financial expert.
How did they all get to this point? By using thought leadership to market their business. By carefully watching what people want, what they need, and how they tend to embrace their heroes, Ronn Torossian has done the same. The chances are good that people will lean into your ideas wholeheartedly if you give them credibility and something to believe in. And that's the essence of thought leadership.
Ronn Torossian defines thought leadership as the process of providing useful information to your industry to build credibility. It will be much easier to market or sell your product once you become an expert and a top resource within your field.Developing thought leadership involves promoting educational content and establishing oneself as a leader in the broader community. Social media is particularly useful for casting a wide net and gaining exposure.
Ronn Torossian's Thought Leadership Best Practices
Although there are many different approaches to thought leadership, Ronn Torossian PRhas discovered only a few strategies that consistently yield success. Here are some of Torossian's top recommendations.
• Know Your Audience
To begin with, you must know who you want to inspire. Not only do you need to know your audience to provide the information they want, but you also need to know their buyer persona to ensure they will become your customers. Whatever you are selling, such as thoughts, products, services, or recommendations, you must find a way to engage your consumers so they become loyal clients.
Start by engaging with customers on social media. Furthermore, you might want to start reaching out to consumers with basic questions regarding your field. Creating leadership content will position you as a leader in the industry.
It is important to keep in mind that your target audience is likely to age, evolve, and adapt over time. Maintain the same approach to ensure that you gain new followers and keep the ones you already have.
• Get Social
After working in the PR industry for over a decade, Ronn Torossian has learned that networking is key to success. Networking is essential as a top executive in the Big Apple, but social networks and social media have made the process much simpler.
Reaching your consumer base through social media is easy to market your company. This is an excellent tool for staying connected to potential customers while establishing a unique voice that will help you stand out from your competitors.
• Put Your Words Into Print
Engaging followers in a conversation is one thing, but you need to develop your authority if you want to establish credibility as a thought leader. You can do this by publishing an assortment of articles. To get out of the social media bubble, you should guest post on other sites, participate in events, host a podcast, publish an article, or improve your video content.
You should explore as many formats as possible, as every consumer reacts differently to different forms. If you aim for all of them, you will broaden your base, something Ronn Torossian is very familiar with.
• Be Yourself
Authenticity is a key aspect of thought leadership. After a while, fake public personas break down because they're hard to maintain. Oprah and Taylor Swift continue to attract attention because they are unapologetically themselves at all times. Genuine people attract everyone in one way or another..
Content that feels authentic and is authentic will benefit your brand. When you believe in what you are saying, thought leadership is at its best, and staying true to its principles makes that possible.
Ronn Torossian is one of the strongest PR professionals in the business. With over two decades of experience under his belt, fine-tuning tools like thought leadership, he founded his first company in 2003 and watched it grow into a top global agency. In addition to being named Metropolitan Magazine's Most Influential New Yorker, Ronn Torossian has been named Crain's New York 2021 Most Notable in Marketing and PR and the American Business Awards' PR Executive of the Year twice.
This article does not necessarily reflect the opinions of the editors or the management of EconoTimes
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