‘Pokemon Go’ Hits Peak In US, Decline Has Begun

Even though “Pokemon Go” is undoubtedly one of the biggest gaming phenomenon in the world, the same rules apply to it as does everything else. Specifically, the phrase “what comes up, must come down,” and it seems this is exactly what is happening with the game in the U.S. According to a recent survey, the app hit its peak in terms of number of users playing and number of downloads. Now, the long descent begins.

According to Adweek, the explosive mobile app has finally lost steam in the U.S. as a new survey indicates that the number of users of the game has finally started going down and the number of downloads actually peaked on the day it was launched in the country. The data was collected by SurveyMonkey who put the peak app usage at around July 14, the week following the game’s release.

At that time, over 25 million users in the U.S. were running around, catching “Pokemon.” After a few days, however, the numbers started to fall.

The survey also indicated that download reached its peak on July 7, which is the same day it was released in the country. This means that after July 7, users who were downloading the game steadily got fewer.

Finally, Google searches relating to “Pokemon Go” has also declined. The peak was reached by July 13 and continued at a flat pace until July 16, where it proceeded to go down.

This doesn’t mean that the app is failing, however. On the contrary, “SurveyMonkey” attributed the quick decline in numbers of users, downloads, and searches to the unprecedented success of the app. No other app in history has managed to grow as quickly as “Pokemon Go” has done, which is also why it hit its peak much faster.

“SurveyMonkey” mobile product manager Robbie Allan commented on the matter, saying that there’s still more that the app could achieve.

“As we’ve seen from other games, there’s still every chance that the game attracts millions of users (and makes millions of dollars) for months, and even years to come,” Allan said.