McDonald’s China will “embed green experiences throughout the consumer journey” to engage young, environmentally focused customers.
The marketing strategy aims to provide consumers with green experiences to advocate the benefits of a low-carbon lifestyle.
The fast-food giant has rolled out a range of marketing activities to promote opening its first carbon-zero restaurant in Beijing.
The activities include free food for those who use a navigation app and visit restaurants by bicycle or on foot. There would also be discounts on sustainable menu items, such as Filet-O-Fish, which uses 100% Marine Stewardship Council-certified codfish.
The green restaurant, powered by over 2,000 square meters of on-site solar panels, is among the 1,800 green restaurants that McDonald’s China commits to open across the country by the end of the year.
It would help achieve zero carbon emissions that the company targets by 2050.
The move also represents a significant strategic move for McDonald’s business in China, which is behind market leader KFC.
McDonald’s 5.6 percent market share in 2020, way behind KFC’s 11.6 percent.


Burkina Faso and Mali’s fabulous flora: new plant life record released
Trip.com Shares Tumble After Q1 Profit Drops and Weak Revenue Growth Outlook
FedEx Stock Drops After Weak 2026 Earnings Forecast Despite Strong Q4 Results
DOJ Opens Investigation Into NYC Coffee Shop Over Anti-Goldman Social Media Post
US Dollar Climbs to One-Year High as Fed Rate Hike Expectations Surge
Every generation thinks they had it the toughest, but for Gen Z, they’re probably right
Swimming in the sweet spot: how marine animals save energy on long journeys
Debate over H-1B visas shines spotlight on US tech worker shortages
Japan Manufacturing Growth Accelerates in June as Orders Surge Despite Iran War Cost Pressures
Australian Household Spending Rebounds Strongly in May as Travel and Dining Drive Consumer Growth
Want to cut your energy bills? Here’s how five experts are doing it
Micron Stock Surges on Strong AI Demand, Record Revenue, and Bullish Q4 Forecast
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that
Cerebras Revenue Forecast Tops Expectations, but Margin Concerns Weigh on Stock
Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight
Alibaba Shares Fall After Anthropic Alleges Massive AI Model Distillation Campaign
Drug pollution in water is making salmon take more risks – new research 



