Nike, LeBron James, Pebbles Cereals collaborate for fruity new sneakers

Nike, LeBron James, and Pebbles Cereals have teamed up to create the new Nike LeBron James 19 Low Magic Fruity Pebbles kicks. The Magic Sneakers is also being launched to mark the National Cereal Day celebrations.

The collaboration between the Los Angeles Lakers star, Nike, and the Post cereal maker is not unexpected as LeBron has already shared numerous times that he is a big fan of the Pebbles cereals, and it is actually his favorite breakfast food since he was a kid.

According to The Street, the Nike LeBron James 19 Low Magic Fruity Pebbles is already the sixth version of the NBA star's Pebbles-themed sneakers. The latest design is set to be released on March 7.

Moreover, it was mentioned that the presentation of LeBron James' new Nike kicks inspired by his favorite fruity cereals coincides with the cereal maker's launch of its new Magic Fruity Pebbles cereal. It was noted that both the newly-launched cereal and sneakers are colorful since the Nike shoes have a color change feature where they can turn to purple color when exposed to the sun.

The Magic Fruity Pebbles has the same feature as its red and yellow flakes will turn the color of milk to purple once poured into the bowl. The changing of color on Nike LeBron Low 19 Magic Fruity Pebbles sneakers was made possible through the installed photochromatic DCS technology that makes use of the sun's ultraviolet rays to switch the color.

"The PEBBLES brand is all about finding new ways to surprise and excite fans," Pebbles cereals head of licensing, Leah Broeders, said in a press release. "We are thrilled to be partnering with Nike to launch this one-of-a-kind color-changing collab just in time for National Cereal Day. When we learned that LeBron was a HUGE fan of the cereal when he was a kid, we knew this was a no-brainer. It's truly the biggest partnership since the stone ages!"

Finally, fans can purchase their Nike LeBron Low 19 Magic Fruity Pebbles shoes for $160 starting next week.