Sports Illustrated American sports magazine launched its "Box Office" Polygon-based non-fungible token (NFT) platform for digital ticketing. This is a new service that will allow event organizers to easily issue commemorative digital tickets such as pre-attendance and post-event perks for the audience.

Sports Illustrated confirmed this week that its SI Tickets ticketing unit has rolled out the "Box Office" platform that is powered by Polygon blockchain. It will serve as a digital ticketing and a self-service event management space.

According to CoinTelegraph, the Box Office NFT ticketing platform was built in cooperation with ConsenSys Web3 software developer. This will provide "owners, organizers and hosts the ability to create, manage and promote a fully scalable, paid or free ticketed live sporting event."

Moreover, it was revealed that SI Tickets and ConsenSys also agreed to jointly develop a "Super Ticket" that allows hosts to stay connected to their audience through digital collectibles, highlights, loyalty benefits, and other exclusive offers via the NFT technology.

In the Box Office, the Super Ticket holders can scan their NFTs to get their entry passes fast. They will also enjoy music downloads and drink coupons before an event, and post-event, they can get rewards and video content of the affair.

"From the moment we launched our global event marketplace, which now boasts 50 million tickets to over 250,000 sports, concerts and shows, we have been preparing to enter and disrupt the primary ticket market," SI Ticket's chief executive officer, David Lane, said in a press release. "Blockchain is the future of ticketing, and now owners, promoters, hosts and attendees have access to an advanced ticketing experience that transforms the antiquated barcode into engaging and collectible content."

Consensys NFT's global co-head, Johnna Powell, added, "We are excited about powering Box Office by Sports Illustrated Tickets with our web3 tools and infrastructure. It is thrilling to see disruptive web3 technology gaining traction through new use cases like NFT ticketing."