Manchester United football club has partnered with Tezos open-source blockchain to release its first set of digital collectibles or NFTs and Web3 community that will unite its fanbase. The blockchain-based community will be offering new experiences to the team’s global fans as well.

Manchester United said that the goals for this project include bringing fans together, educating, and rewarding them through digital and real-world experiences. The Premiere League team is set to drop its first digital collectibles soon, and these will be handed out as a gift.

The team will release additional NFTs but these will be sold later with no specific date yet. The team will donate 20% of the profits from the sales of NFTs to the Manchester United Foundation.

As per Crypto News, Manchester United chose to work with Tezos blockchain for its first digital collectibles launch and for the creation of its metaverse space. The virtual world will be designed in a way that fans from all over the world can come together and enjoy some activities. The football club will also use this platform to give back to its fans by giving them rewards.

For its Metaverse, Manchester United will post a series of easy-to-follow tutorials through its official channels. The team hopes that these materials will inform and teach fans more about Web3 and how the non-fungible tokens can be beneficial for them.

“Much like the football traditions of old, such as collecting match programs, club badges, and sticker books, fans will soon have the additional option to collect this new type of digital memorabilia,” Phil Lynch, Manchester United’s digital products and experiences’ chief executive officer, said in a press release.

He added, “The first digital collectible is being gifted to fans by a Tezos-powered platform, and with the support of Tezos Foundation we will join fans on their journey into this new world, with the club providing education and guidance along the way.”

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