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With a $15.2 million buy of 136 BTC on September 8, 2025, at an average price of $111,783 per coin, MetaPlanet has grown its Bitcoin holdings. With 20,136 BTC, this makes it the 6th biggest publically traded Bitcoin treasury firm. Though MetaPlanet's CEO Simon Gerovich aims to have 210,000 BTC by 2027, the company's stock has decreased 2.3% recently as a result of Bitcoin's price volatility and profit-taking after to-August highs.
Representing 0.1% of Bitcoin's total supply, Japanese nail salon operator Convano has revealed an ambitious $3 billion strategy to obtain 21,000 BTC by 2027. Following a phased plan, Convano aims for 2,000 BTC in 2025 and 10,000 BTC in 2026. Currently possessing 365 BTC, Convano has attracted major investor attention; its stock quadruples following the announcement. In size and funding, though, it falls far behind bigger companies such as MetaPlanet.
The Bitcoin treasury pattern reflects the "MicroStrategy model," motivated by Japanese companies looking for refuge from yen depreciation and low returns on conventional assets. Corporate acceptance in Japan is increasing as seven Japanese companies are among the top 100 public Bitcoin holders. But market mood on Bitcoin treasury businesses seems to be chill as crypto volatility and diminishing stock performance take hold.
