Mercedes-Benz revealed it had signed a deal with Google for the development of a navigation tool for its new latest MB.OS operating system. The luxury automaker is aiming to equip its new vehicle models with “supercomputers” that will allow the company to have more control over technology in their vehicles.
As per Reuters, the navigation system will provide Mercedes-Benz car units with Google traffic information, including automatic rerouting. It will also allow drivers to watch YouTube on their unit’s entertainment system when it is parked or set in Level 3 autonomous driving mode.
It was said that Mercedes-Benz had already received certification for level 3 driving in both Germany and Nevada. At this level, drivers can take their hands off the wheel on some roads as long as they can easily resume control if needed.
The MB.OS operating system is set to debut in 2025 and it will be seen in model units on the modular architecture or MMA platform. This may be applied to compact cars in the future, and Mercedes Benz is also rolling this feature across its product line. There is also an agreement between Google and Mercedes-Benz regarding further partnership with Google Cloud data and artificial intelligence (AI) capabilities.
“We invite only the very best partners to enhance our operating system and to add to the Mercedes-Benz customer experience. Google has been a leader in maps and navigation for many years,” Mercedes-Benz Group AG’s chairman of the board of management, Ola Källenius, said in a press release.
He added, “With our strategic partnership, we are excited to create unique services and elevate the level of convenience for our customers. It will be deeply integrated within our signature Mercedes-Benz user interface and fully connected to relevant vehicle functions like the state of charge.”
Google and Alphabet’s chief executive officer, Sundar Pichai, also said, “Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers. We will provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience.”


Prudential Financial Reports Higher Q4 Profit on Strong Underwriting and Investment Gains
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment
Toyota’s Surprise CEO Change Signals Strategic Shift Amid Global Auto Turmoil
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million
Hims & Hers Halts Compounded Semaglutide Pill After FDA Warning
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate
Sony Q3 Profit Jumps on Gaming and Image Sensors, Full-Year Outlook Raised 



