How did sport become so popular? The ancient history of a modern obsession 
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After McDonald’s stamped its golden arches logo on the hood of 23XI Racing driver Bubba Wallace’s No. 23 Toyota, Wendy’s countered with a picture of a super-sized beefy cheeseburger with the slogan “The Beef” emblazoned on Noah Gragson’s No. 42 Chevrolet.
According to Wendy’s CMO Carl Loredo, they’re proud of Noah Gragson’s No. 42 ’ The BEEF’ car, and fans have been praising the paint scheme on social all week long.
Wallace and McDonalds got the edge in the Daytona 500 lineup and will start 15th on Sunday over Gragson and Wendy’s at 22nd for NASCAR’s season-opener.
23XI is co-owned by Michael Jordan, of course, a longtime McDonald’s pitchman. Wallace weighed in with a GIF of a bemused Gary Payton.
