McDonald's McSavers+ Stuns with Unbeatable Value and Isaac Newton Cameo

McDonald's India (West & South) has launched the McSavers+ campaign, offering unbeatable value deals and featuring a quirky TV commercial with Isaac Newton, emphasizing the tagline "It Doesn't Add Up."

McDonald's McSavers+ Campaign Offers Unbeatable Value with Quirky Math Equation and Gen Z Appeal

The campaign introduces the unique value of McSavers+ with an intriguing mathematical equation: 65+49=69. Customers can enjoy the new Chicken Surprise Burger for Rs 65, while a Coke Float is priced at Rs 49. The anticipated price of Rs 114 is magically reduced to Rs 69, creating a value proposition that is both fascinating and irresistible.

"We are thrilled to announce the McSavers+ campaign, which is specifically designed for the younger demographic," stated Arvind RP, Chief Marketing Officer of McDonald's India (W&S). "Our unwavering objective is to democratize access to delectable cuisine and facilitate the creation of enjoyable, feel-good moments for all while being pocket-friendly. We have meticulously designed every aspect of this campaign to resonate with Gen Z, a critical audience for McDonald's, from the playful and engaging communications to the enticing price points."

The campaign is accompanied by a television commercial that begins with two Gen Z children at a McDonald's counter, perplexed by the math-defying offer: a Chicken Surprise for Rs 65 and a Coke Float for Rs 49, yet the total is only Rs 69. Their bewilderment is humorously compared to solving intricate mathematical equations beyond the capabilities of even Isaac Newton.

Humorous TVC Features Isaac Newton Showcasing McDonald's Unbelievable McSavers+ Value Propositions

In a humorous twist, Newton, savoring a Coke Float, is struck by a Chicken Surprise Burger under a tree. This peculiar incident inspires genius, symbolizing an innovation in comprehending unbelievable value. The TVC seamlessly integrates contemporary value expectations with historical humor, evidenced by the tagline "Value so good, it doesn't add up."

"Value has become such an overused word and a blind spot in the retail world," stated Rahul Mathew, Chief Creative Officer of DDB Mudra Group. "We required a novel approach to convey the same information to our Gen Z audience. Therefore, we resolved to review the mathematics (or lack thereof) of our proposals. And who better to guide them through it than Isaac Newton, who likely achieved an A++++ in his mathematics course?"

According to BW Marketing World, McSavers+ offers diverse refreshment options, including McAloo Tikki, Pizza McPuff, McEgg Burger, Regular Fries, and the recently introduced Chicken Surprise. McDonald's India has implemented a microsite to enhance the consumer experience by providing comprehensive information regarding the new campaign.

Photo: Microsoft Bing