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Manchester United has signed up San Diego-based processor designer Qualcomm for a multi-year global strategic collaboration.
The relationship with the Premier League soccer team is focused on Qualcomm's flagship "Snapdragon" platform, which serves as the foundation for the majority of high-end smartphone processors.
The two parties will develop distinctive activities and online encounters for Red Devils supporters at Old Trafford and elsewhere that are powered by Snapdragon technology.
As part of a comprehensive study of the club's facilities, Qualcomm will also give Manchester United recommendations on how to enhance mobile connectivity at the stadium and the fan experience on match days.
Qualcomm does not produce components directly; instead, it licenses its designs to independent producers. Mobile phones, PCs, connected cars, wearables, and other consumer goods are all powered by its technology.
