Latest Virtual Reality Camera To Improve Hollywood Film Making

A new camera platform is the latest addition to the many advancements virtual reality can do.

Lytro, a trailblazing company, debuts the Lytro Immerge, a virtual reality camera and film making system that aims to improves cinematic VR offerings dramatically by capturing 360 videos for virtual reality viewing, Fortune reports.

Jason Rosenthal, CEO of Lytro, said about the camera system, “Traditional cinematic production and virtual reality are quickly becoming two sides of the same coin. In the early days of the web and mobile, studios experimented with those to market their tentpole films. They’re starting to do that now with VR around their major releases.”

According to the company, the camera system could dramatically change Hollywood. One, it aims to shorten the length of the post-production process, which could potentially save film studios and investors millions of dollars in expenses. Second, virtual reality can be the next tier in cinema viewing after IMAX and 3D, essentially drawing more box-office ticket sales.

Gizmodo said that the camera system may most likely be priced at the hundred thousand dollar range. But Lytro believes that the technology is more suitable for professionals, and is open to the idea that they will put the camera system on lease.