LVMH Reportedly in Talks to Sell Marc Jacobs for $1 Billion

French luxury conglomerate LVMH is reportedly in discussions to sell its Marc Jacobs fashion label, with potential buyers including Authentic Brands Group, WHP Global, and Bluestar Alliance, according to sources cited by Reuters. The deal could value Marc Jacobs at around $1 billion, the Wall Street Journal reported.

Authentic Brands, the parent company of Reebok, declined to comment, while WHP Global and Bluestar Alliance did not immediately respond to inquiries. LVMH and Marc Jacobs have also not issued statements regarding the negotiations.

Founded in 1984 by American designer Marc Jacobs, the brand is known for its eclectic blend of high fashion and street style. LVMH acquired a stake in the label in 1997, the same year it appointed Jacobs as creative director of Louis Vuitton, a role he held for 16 years.

The potential divestment follows LVMH’s broader strategy to streamline its portfolio. Last year, the group sold Off-White, founded by the late Virgil Abloh, to Bluestar Alliance. Earlier this year, designer Stella McCartney repurchased LVMH’s minority stake in her namesake brand, although she continues to advise the company on sustainability initiatives.

The move comes amid heightened deal activity in the luxury fashion sector. Prada recently acquired Versace from Capri Holdings in a $1.4 billion transaction, underscoring consolidation trends among high-end fashion houses.

LVMH’s second-quarter sales fell slightly below expectations, with analysts noting mixed signals but optimism around a potential recovery in China, a key market for the group. Shares of LVMH rose following the earnings release, with Deutsche Bank analysts describing the results as showing “glimmers of hope” despite ongoing challenges in global luxury markets.