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Kyochon 1991, South Korea's leading fried chicken franchise, has announced its expansion into Taiwan with a new outlet in New Taipei City's Global Mall Banqiao, part of its strategic plan to increase global presence and cater to diverse palates.
The inauguration of its first outlet in Taiwan is part of Kyochon Food Beverage's plans to set up its Kyochon 1991 brand in more countries outside Korea. Likewise, by opening new stores overseas, the company is slowly expanding its global business.
As per Yonhap News Agency, the fried chicken franchise said it will launch its second restaurant in Taipei in October and open a third branch before this year ends. Kyochon 1991 already operates 67 outlets in seven countries, including the United States and China.
The company chose to open the first Kyochon 1991 store in New Taipei City because of its huge population of four million. Aside from its popular range of fried chicken, the company promises to serve various menu items that the Taiwanese people will love, such as fried noodles and craft beer.
In any case, the first outlet in the region sits on a 40 square meter area inside the Global Mall Banqiao shopping mall. Kyochon 1991 will adjust its menu to focus on the localization of food items to cater to the palate of the locals, Aju Business Daily reported.
Kwon Won Kang, the food and beverage head at Kyochon, said they especially added craft beer so diners can enjoy the popular Korean-style meal combination of chicken and beer called "Chimaek." Fried chicken is also a favorite snack food of Koreans, particularly the ones flavored with sweet and hot sauce.
Meanwhile, KyoChon 1991 boats of serving fresh, healthy, and flavorful fried chicken. The brand said it only uses 100% natural ingredients for this favorite food staple.
Photo by: colmmcsky/Flickr (CC BY-SA 2.0)
