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When Facebook noticed that Snapchat was becoming a lot more popular with the younger crowd, it worked fast to try to steal its spotlight. When that didn’t work, it decided to clone the photo-sharing app with Instagram Stories, which it frankly admitted was the case. Fast-forward a few months later and the clone has become more popular than the original in terms of the number of users.
In a matter of months since Instagram Stories launched, the site racked up over 100 million users every single day. This Thursday, the social media service announced that it reached 200 million. This is a huge leap compared to Snapchat’s own user base since, according to its own IPO filing last February, it only has about 158 daily users, PC Mag reports.
“Over 200 million people now use Instagram Stories every day to keep up with friends and accounts they love,” the post reads. “And with recent updates to Direct, it’s never been easier to have playful, visual conversations with close friends.”
This is a clear indication that Instagram’s bigger default user base has given it a distinct advantage over Snapchat and it is making that clear, albeit in a low-key manner. Of course, it should be noted that two months have passed since Snapchat posted its user numbers, so it’s possible that it already added several million more since.
Aside from throwing a jab at Snapchat with its number of users, Instagram also announced some new features for users, including some new stickers. These include geostickers for informing friends and family of one’s whereabouts, BGR reports, and the social media app also revamped the sticker option in order to make it easier to access. Now, it’s a lot easier get at favorite stickers and recording videos for users to post.
