Google’s Grand Tease On New Smartphone Reveal, Buying Ad Space Everywhere

Rumors about smartphones by Google have been circulating online for some time now, but it seems the tech company is about to make an actual announcement on October 4th. Google has been buying ad space lately, including billboards and the side of buildings. The company even built a statue and placed it in Brooklyn Bridge Park, sporting a date, the unmistakable silhouette of a smartphone, and the hashtag #MadeByGoogle on the base.

Unless Google is planning on unveiling a totally new kind of device that looks like it should be a smartphone, it’s clear that the tech brand is gearing up to announce its next smartphone offering. More than that, the ostentatious display of marketing seems to also indicate that Google is finally ready to be a committed smartphone maker, The Verge notes.

Even though the company has been in the hardware business for some time with its Nexus line of smart devices, it’s clear that Google has just been testing the waters so far. As great as last year’s Nexus 6P was, the company didn’t really take the next step to stake its claim in the smartphone industry. Could the rumored Pixel X and the Pixel XL finally be the ultimate in premium Android smart devices?

As Computerworld reports, it could be possible that Google is consolidating all of its assets to create one umbrella for all of mobile needs under the Nexus blanket. By making the Nexus in-house, the company stands to revolutionize the Android market through a standard worth following.

More than that, Google also has control over the Play Store, which is the only platform of its kind that can take on Apple’s App Store. It wouldn’t be too hard to imagine that the formerly software-centric brand will move to become a single entity to manufacture and distribute its smartphones, complete with all its software and amenities.

This would mean alienating third-party companies. However, as Google is now, this wouldn’t likely be much of a problem.