Google Working On New Password Free Sign-In Feature

Google is reportedly testing a new feature that will enable users to login to their Google Account using just their phone, without the need to enter the password, Venture Beat reported. The new option uses the phone to authenticate the identity of the user by bringing up a notification that allows him to grant or deny access to the account.

Google says that one major benefit of this new feature is the protection against phishing scams as the phone itself becomes the password.

“We’ve invited a small group of users to help test a new way to sign-in to their Google accounts, no password required,” a Google spokesperson told VentureBeat. “‘Pizza’, ‘password’, and ‘123456’ — your days are numbered.”

The effort was first report by Reddit user rp1226 (Rohit Paul), who received the invitation to test the new functionality on his personal Google account. Paul explains the process as follows:

“You authorize your phone to allow you to log into your account.
You go into a computer and type in your email. Then you get a message on your phone to allow the login. If you hit yes, the computer logs into your Google account without a password.”

TechCrunch explains that users can continue to use the conventional password-based login if they choose so. Besides, Google says it may choose to ask for a user’s password as an additional security measure if it notices anything unusual about the current login attempt.

In the case the phone is lost or stolen, Google advises users to sign into their account from another device and remove account access from the device they no longer have in your possession.

The tech giant has also told testers that they can turn off this sign-in feature at any time, and, that they can also leave the trial group if they don’t want to offer Google their feedback about the new feature.