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Several months ago, Facebook announced its intent to allow businesses to add job posts on its pages, which would then allow job hunters to apply. Since this is the whole shtick of professional networking platform LinkedIn, it was essentially Mark Zuckerberg’s way of declaring a war. Now, the biggest social media platform has finally made good on its threat, doing more than stepping on LinkedIn’s toes.
Facebook used to be a way to connect with friends and family in order to help them keep in touch with each other and remain involved in each other’s lives, Forbes reports. Now, it has become this and numerous other things, with plans to introduce original video content, become an ISP, and even a retailer. Its latest service directly applies to becoming a business utility.
The service is only available in the US and Canada, at the moment, with job hunters being able to check the pages of various companies to see if they have any job openings posted. If they do, there’s no need to go to an external site since they can just submit their application directly through the page.
By deploying this service, Facebook is now a competitor with various other sites aside from LinkedIn, which include Monster.com and Glassdoor. It’s worth noting that the new service appears to take small businesses into consideration more than the bigger ones. This is important to note because small businesses make up the majority of employment sources in the US.
The rollout of the service starts now, but won’t likely become available everywhere at least within the first few weeks, VentureBeat reports. Once it finishes covering all areas that have access to Facebook within the two countries, job hunters and employers can start using the service.
It is worth noting that Facebook is going to be accessing user account information to provide it to the employers such as names, location, and so on. More than that, companies are making use of social media details to determine worthy job applicants based on their activities, so a history of badmouthing employers on one’s newsfeed might be an issue.
