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Netflix (NASDAQ:NFLX) shares fell 2.3% on Wednesday after Elon Musk urged his 226 million followers on X (formerly Twitter) to cancel their subscriptions to the streaming platform. The Tesla and SpaceX CEO claimed Netflix was promoting harmful content for children, igniting a wave of online debate.
“Cancel Netflix for the health of your kids,” Musk wrote in response to a post criticizing the platform for allegedly pushing a “transgender agenda.” Musk specifically pointed to the animated series Dead End: Paranormal Park, claiming it was promoting “trans ideology” to children as young as seven. He followed up by stating “this is not ok” and amplified several posts that suggested subscribers were beginning to cancel their accounts.
Musk’s criticism did not stop there. Later in the day, he responded to a post from conservative account @LibsOfTikTok that accused Netflix of discriminating against white people. Musk replied bluntly: “Cancel Netflix.” The post highlighted Netflix’s 2023 inclusion report, which revealed that 71.4% of the company’s series featured an underrepresented lead or co-lead, significantly higher than the 58.1% industry average.
The backlash reflects a growing tension between Netflix and conservative voices who accuse the platform of promoting politically charged content. In recent years, the streaming giant has been at the center of cultural debates, from its inclusivity-driven programming to controversial specials. However, Netflix maintains that its wide-ranging catalog is designed to appeal to diverse audiences worldwide.
The latest controversy underscores how influential figures like Musk can affect public sentiment and even market movement with just a few posts. With Netflix stock already under scrutiny amid fierce competition in streaming, Musk’s call for boycotts may intensify challenges for the platform as it balances inclusion with audience criticism.
