Corona Premier Hits Shelves Across U.S. in March

CHICAGO, March 14, 2018 -- The makers of the No. 1 imported beer in the U.S. for 20 years and the No. 1 imported light beer for more than a decade, announced the national roll out of Corona Premier, a smooth, perfectly balanced lager with only 90 calories and 2.6g carbs.  The innovation is the first for the brand in 29 years and will be available nationwide this month. 

Corona Premier - now available nationwide in 12 oz. bottles and cans.

“Corona is a brand that consumers have loved for more than three decades in America, and we’re excited to add a new brand to our family,” said John Alvarado, vice president of marketing, Corona. “Corona Premier offers the light beer experience men 35 plus have been waiting for. These guys have upgraded just about every brand in their life since college – now it’s time to upgrade their beer, too.”

Males 35 and older, make up 43 percent of the light beer segment and represent 54 percent of the U.S. light beer volume.¹ 

Corona Premier joins the Corona portfolio after a successful test launch last spring, validating both the interest in a light beer alternative for men and the unique role this brand will play in their lives. Leveraging Corona’s strong brand equity in premium refreshment and imported quality, Corona Premier focuses on a mature, sophisticated consumer looking for better-for-you light beer options.

To celebrate the national launch and engage with target consumers during one of their favorite sports, Corona Premier will participate in several golf events this spring and summer. The brand will be the broadcast sponsor of the U.S. Open of Golf and the British Open, and will serve as a title sponsor of the American Century Golf Tournament. Corona will support the launch, the brand’s biggest ever, through TV, digital, out-of-home, social media and public relations.

For more information on Corona Premier and the entire brand family, visit CoronaUsa.com. As always, Corona encourages consumers to enjoy its products and relax responsibly.

About the Corona Brand Family

The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar and in 2018, the national launch of Corona Premier. 

Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona have made it the #1 imported beer in the U.S. for more than 20 years, the #5 beer brand overall, and has been helping Americans find their beach since 1981.

Corona Light – The Light Cerveza ® and #1 light import in the U.S. for more than a decade – is a pilsner-style lager brewed for outstanding light flavor with a fruity-honey aroma and distinctive hop flavor for a clean finish at only 99 calories.

Corona Familiar is a full-flavored lager with a bright, crisp taste that taps into consumers’ tradition of sharing this brand with family and friends. Originally only available in a 32 oz. bottle perfect for sharing, in 2017 Corona Familiar was introduced to the U.S. market in 12 oz. bottles.

Corona Premier is a smooth, perfectly balanced lager that’s low in carbs and low in calories for a mature, sophisticated consumer. With only 2.6g of carbs and 90 calories, Corona Premier is perfect for entertaining friends and family, a day out on the golf course or a reward after a day well-lived.

2017 was a record-breaking sales year for the Corona family. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company.

About Constellation Brands
Constellation Brands (NYSE:STZ) (NYSE:STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, Italy and Canada. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as Corona Extra, Corona Light, Modelo Especial, Modelo Negra and Pacifico. The company’s beer portfolio also includes Ballast Point, one of the most awarded craft brewers in the U.S. In addition, Constellation is the world leader in premium wine, selling great brands that people love, including Robert Mondavi, Clos du Bois, Kim Crawford, Meiomi, Mark West, Franciscan Estate, Ruffino and The Prisoner. The company’s premium spirits brands include SVEDKA Vodka, Casa Noble Tequila and High West Whiskey.

Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, our trade partners, the environment, our investors and to consumers around the world who choose our products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio; about 40 wineries, breweries and distilleries; and approximately 10,000 talented employees. We express our company vision: to elevate life with every glass raised. To learn more, follow us on Twitter @cbrands and visit www.cbrands.com.

^{1 According to IPSOS Alcohol Consumption Tracker}

MEDIA CONTACT:
Jennifer Dohm
(312) 741-2089
[email protected]

A video accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/56a62687-c187-4533-877b-f35756c6b741

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